25 Mar Cybercrime Magazine Audience
Who’s watching us
“According to Cybersecurity Ventures” is one of the most popular phrases in the cybersecurity community. When cybersecurity companies affiliate with our media, they enjoy an unrivaled audience of peers, influencers, decision-makers, and followers.
Cybercrime Magazine Website
For the last 12 months tracked, our website — cybersecurityventures.com — had 23.2 million Total impressions (web), according to Google search analytics.
We pride ourselves on the fact that “All” of these impressions are organic and “Unpaid,” the result of highly relevant information that our audience is seeking on the topics of cybercrime and cybersecurity.
The most popular pages on our website over the past year are our daily cyberattack and data breach feed, our daily privacy and security news feed, our annual cybercrime and jobs reports, our list of hacker and cybersecurity movies, our top 10 cybersecurity predictions and statistics, and our lists of cybersecurity associations.
Cybersecurity Ventures In The News
The Cybersecurity Ventures brand has been featured or quoted in media outlets and third-party sites (usually with hyperlinks to us) nearly 10,000 times (that we are aware of).
The world’s largest media outlets cite us as the source for cybereconomic data and statistics around cybercrime, cybersecurity, ransomware, cyberinsurance, employment, and more.
We are also the go-to source for market data featured and quoted by major tech and cybersecurity vendors, publications, associations, government, law enforcement, academia, analysts, and industry experts.
Cybercrime Magazine Podcast
The Cybercrime Magazine Podcast had more than 1 million plays for the last full year tracked, and it gains new listeners every day.
Launched in May 2019, The Cybercrime Magazine Podcast is the fastest-growing cybersecurity podcast, and has aired around 4,000 episodes.
According to Listen Notes, which is like Google for Podcasts, the Cybercrime Magazine Podcast is one of the top 5 percent most popular shows out of more than 3.1 million podcasts globally.
FeedSpot, which indexes content from hundreds of thousands of global sources and publishes a list of the 100 best cybersecurity podcasts from thousands of podcasts on the web and ranked by traffic, social media followers and freshness, indicates that the Cybercrime Magazine Podcast puts out the most episodes per day, per week, per month, and per year, compared to all other cybercrime and cybersecurity podcasts.
Target Demographics
The Cybercrime Magazine media and Cybersecurity Ventures market data is aimed primarily at these audiences:
- Boardroom and C-suite executives
- Fortune 500 and Global 2000 (large enterprise) chief information security officers (CISOs), security decision-makers, and influencers, as well as CIOs and IT leaders
- Mid-market company ($10 million to $1 billion USD in annual revenues) CISOs, CIOs, security and IT leaders
- Small business (under $10 million USD) CEOs and IT decision-makers
- U.S. and international government, law enforcement and military cybersecurity leaders
- K-12 schools, colleges, and universities globally
- Cybersecurity software and hardware vendors
- Cybersecurity partner / channel ecosystem including MSPs, MSSPs, VARs, integrators, solution providers, and consultancies.
SEO
For many popular search phrases in our industry, the Cybersecurity Ventures website is the first organic non-paid listing on the first page of results, or one of the first few listed. Our website traffic, and the relevance, thoroughness and quality of our content, earns us this SEO (we do not pay for it).
A few examples of words and phrases that will bring us up at or near the top on a Google search: Boardroom Cybersecurity; CISO List; Cryptocrime; Cybercrime Cost; Cybercrime Podcast; Cybersecurity Associations; Cybersecurity Cartoons; Cybersecurity Research; Cybersecurity Search Firms; Cybersecurity Venture Capital; Fortune 500 CISO; Hacker Movies, Ransomware Report; Women In Cybersecurity.
Type-In Traffic
Cybersecurity Ventures owns hundreds of domain names, and many of them are “exact match” dot com domain names for the purpose of driving type-in traffic to our site.
An exact match domain (or EMD) includes a keyword or phrase plus .com that an internet user is likely to type into their web browser expecting to find exactly what they are looking for, or something as close to it as possible. For instance, someone might type cryptocrime.com (a domain that we own) into their browser if they are looking for information on cryptocrime. When they do that, they will (securely) land on the cybersecurityventures.com website on a landing page dedicated to cryptocrime, and that is an example of type-in traffic.
A few examples of domain names that we own and put to use for type-in traffic are cryptocrime.com, phreaking.com, lawfulaccess.com, phishingcampaign.com, psychosecurity.com, ransomwarereport.com, securitynudge.com, and simulatedphishing.com.
Similarly, misspelled domain names are valuable for type-in traffic. If someone types in cybrcrime.com (cybrcrime is the common misspelling of cybercrime), then they’ll land on our homepage.
The same is true with foreign languages. If someone types in cibercrime.com (cybercrime is Portuguese for cybercrime), then they’ll also land on our homepage. This is a valuable source of type-in traffic when you consider that Brazil is the largest country in Latin America, with an estimated population of 215 million, and Portuguese is spoken by 98 percent of people in Brazil.
Word-of-Mouth
Despite so many digital roads leading to the Cybercrime Magazine website, our media enjoys substantial word-of-mouth marketing:
CISOs and security leaders routinely tell colleagues about us;
Security practitioners tell CISOs about us;
Boardroom and C-suite executives tell cybersecurity vendors about us;
Cybersecurity professors tell students about us;
Even competitive media outlets quote our market data to tell their own audiences about us.
We’d like to tell you more about us.
