Who has the best cybersecurity name at the RSA Conference in San Francisco this year?

It depends on who you ask.

The editors at Cybercrime Magazine took a swing at it. We asked some of our industry friends and CISOs roaming the expo floor for their input.

Our criteria, a good name should:

• Be easy to say
• Be easy to remember
• Be easy to type
• Be short
• Have a matching dot com
• Say what the company does

TOP 10 COMPANIES

BigID. They’re big into identity. They built the first identity-aware discovery, and now they do a whole lot more. Type BigID.com into your browser to find out how this company went big in 2016 and the big product lineup they currently offer.

BugCrowd. The name says it all. They started out crowdsourcing security experts for bug bounty programs when they were founded in Australia in 2012. They’re still a leader in that space and if you go to BugCrowd.com then you’ll also find their pentesting, red teaming and other services..

CodeSecure. Need they say more? Developers and users – basically everyone – needs to secure their codebase. CodeSecure.com is sure to be on your hit list after scrolling through the RSAC exhibitor list.

Defense.com. We’re not sure how much they paid for the domain name that doubles as their company name, but Defense.com is worth every penny. The company provides an XDR platform, and optional SIEM, but they could just as well provide any type of cybersecurity and that name is going to draw people in.

DeleteMe. Head to DeleteMe.com and the first thing you see is “We don’t delete people. Just everything about them.” If you want to delete yourself from the Internet for privacy and security, then DeleteMe seemingly comes as close as possible to being able to do that.

Files.com. This company was born 10 years ago when Dropbox and WeTransfer had recently been launched, but using them in a corporate environment was like trying to build a 747 with a screwdriver. So Files.com built a better mousetrap. Now they help companies send, receive, and secure files.

HUMAN Security. They’ve got the domain name HumanSecurity.com and they secure humans from bots, fraud, and more. There’s also the shortened HUMAN name but someone else owns human.com. So we’ll stick with the first version.

ProtectAI. If you want to protect AI, then do an Internet search on ‘protect AI’ or type ProtectAI.com into your browser and you’ll find Guardian, Recon, and Layer, all part of ProtectAI’s comprehensive AI security solution. Maybe that’s how Palo Alto Networks found them!

SecurityScorecard. What better name for a company whose trusted and proven security ratings are used by more than 70,000 companies globally. The company is keeping score of a whole lot more now that they’ve expanded into supply chain detection and response. See for yourself at SecurityScorecard.com.

Snyk. The company’s name, pronounced “sneak,” comes from “sneaking” security into the early process of software development, and because SNYK is an acronym for “so now you know.” We’re not sure how great of a name it may have been at launch, but the company is widely followed now at Snyk.com and its official snyk.ai.

That’s 10. But in case you’re having fun playing the name game and want one more, here you go..

YesWeHack. These ethical hackers have been at it for a decade and apparently they know a thing or two about marketing. Hundreds of organizations globally benefit from YesWeHack’s bug bounty and vulnerability management platform. It’s a safe bet some of them caught wind of the YesWeHack.com name and became followers.

If you’re a cybersecurity company with a dot ai or dot security or use another clever domain extension aka top level domain (TLD), then you might want to nab your dot com if it’s available.

Is your company named after a common word or phrase that’s been hard on your SEO? It’s never too late to change or shorten the name.

– Steve Morgan is founder and Editor-in-Chief at Cybersecurity Ventures.

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