Newsletter

FROM THE EDITORS AT CYBERSECURITY VENTURES

Q4 2016

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ANNUAL RECAP

Cybersecurity Ventures Year In Review: 2016

stevemorgancvheadshotSteve Morgan

Menlo Park, Calif. – Dec. 19, 2016

2016 has been an exciting and rewarding year for Cybersecurity Ventures. We’re pleased to summarize our business with highlights covering FY 2016 in this special edition Newsletter.

Business Performance

Cybersecurity Ventures’ billings for fiscal year 2016 will exceed $1 million USD, roughly double our billings for fiscal year 2015. We remain privately held with no outside investors or plans for any, profitable, debt-free, and well positioned for future expansion of our research and publishing.

We head into 2017 with a recently formed Board of Advisors, an expanding group of contributing writers, and plans for nearly three times the editorial content we produced during 2016.

Audience Growth

Our website traffic has climbed steadily this year and ranges from 50,000 to 100,000 monthly visitors. Approximately 50% of our site visitors are in the United States, and the other 50% are spread across Europe, Asia-Pac, Latin America, Israel, and Canada.

Social media expansion has been driven mainly by our LinkedIn network which includes more than 10,000 high value connections in the cyber and media communities.

Repurposing of our content by select media outlets, major vendors, associations, and universities, has led to a growing indirect audience numbering in the millions who have access to our reports and data on other websites.

Our high value readers have grown and include F500 and G2000 CISOs and IT security teams, government cyber defense leaders, CIOs and senior IT executives at corporations and governments globally, the cybersecurity vendor community, and media writers who cover cybercrime and cybersecurity.

SEO

In 2016, Cybersecurity Ventures experienced a dramatic increase in our SEO — due to our relevance and popularity — on Google and other search engines.

Cybersecurity Ventures is now the number one unpaid result on the first page of Google and other search engine results for some of the most popular topics we cover with our editorial — including companies, events, jobs, and others.

A Google search on cybersecurity companies displays our Cybersecurity 500 list as a Google Featured Snippet with a special table – as the first unpaid result on the first page of results. The same result displays for common Google searches such as top cybersecurity companies.

Searching on popular phrases including cybercrime costs and cybercrime cost also displays us as the first unpaid result as a Google Featured Snippet.

Common Google searches such as cybersecurity industry, cybersecurity market, cybersecurity spending, cybersecurity budget and too many others to list here, also displays us as one of the first unpaid results on the first page of results.

Nearly 63% of our site visitors find us via internet searches (according to our latest web traffic monitoring report over the last 30 days), which is our top traffic source and speaks loudly to the growing relevance and influence of our brand.

Media Coverage

2016 saw a surge of media coverage on Cybersecurity Ventures, and we are now in the news every day.

During the past year our firm has been routinely featured, interviewed, cited, and quoted in major newspapers, financial pages, business publications, the largest technology and cybersecurity media properties, and popular blogs.

This year, the media has gradually aligned around our cybercrime, cybersecurity spending, and cybersecurity employment reporting, which has turned Cybersecurity Ventures into what many people are calling the de facto source for cybereconomy market figures.

Reports & Lists

The Cybersecurity 500 just published its 9th edition in Q4 2016, and is widely recognized for being “the list” of top cybersecurity companies globally.

Our 2016 cybercrime report ‘Hackerpocalypse: A Cybercrime Revelation’ predicts that cybercrime damages will cost the world $6 trillion annually by 2021. The report, which published in August, has received widespread media coverage with major circulation in the cybersecurity community.

The Cybersecurity Market Report, published quarterly, predicts global cybersecurity spending will exceed $1 trillion over the next 5 years from 2017 to 2021. This has become an important cybersecurity industry figure that is routinely cited in the media.

Cybersecurity Ventures has shared several key employment figures with the cyberscurity community over the past year including 1 million cybersecurity jobs openings in 2016, and a zero-percent cybersecurity unemployment rate. The media frequently refers to our firm as the source for these important market figures.

We launched the Cybersecurity Stock Report in Q3 2016 and published the second edition in Q4 2016. The report covers the performance of the largest publicly-traded cybersecurity companies for the most recent quarter. In addition, the report provides a stock watch list, and an expanded list of more than 60 publicly traded cybersecurity companies.

Steve on Cyber

My blog — Steve on Cyber — lists around 325 articles and blogs I’ve written in the media since mid-2015, with my byline as Founder and Editor-In-Chief at Cybersecurity Ventures.

From Sept. 2015 through May 2016 I was a Forbes Contributor and wrote 120 blog posts covering cybersecurity. It was exciting to get our name out there as an indirect benefit of contributing. My posts were periodically on the front page of Forbes.com and on their most popular of the day and most active on social media — no easy feat considering I’ve been told they have around 1,500 writers. On top of that, security can be a boring topic for their readers — many of whom are C-suite executives at major corporations. I relished the opportunity to make security more interesting, and to draw more attention to it for their readers.

Fulfilled from the Forbes experience, I’ve directed most of my writing time during the second half of 2016 to CSO. My Cybersecurity Business Report blog focuses on the cybereconomy, plus some hack and breach commentary. There’s currently more than 70 posts on my CSO blog, and I’ll continue posting at least weekly for them in 2017. CSO is aligned to our core constituency consisting of CISOs, CSOs, IT security teams, and the cyber community in general.

Time permitting, I plan to periodically contribute to several media properties who’ve featured my submissions in 2016.

Writing for the media is very demanding on my time. But the more we give, the more we get back. I hope that my media contributions (which I am not paid for) are informative and useful, and in return I appreciate the many people who look me up and visit our website as a result. The additional SEO doesn’t hurt!

Cyber Investing Summit

In 2016, Cybersecurity Ventures sponsored the inaugural Cyber Investing Summit which was held on Wall Street at the New York Stock Exchange. The sold out venue was one of the most exciting events of the year. Cybersecurity Ventures shared key market data to a sold-out audience from the investment, technology and cybersecurity communities.

We are excited to announce that in 2017 Cybersecurity Ventures is the Official Research Partner for the Cyber Investing Summit which takes place at the same location on Tuesday, May 23, 2017.

Coming in 2017

In 2017 Cybersecurity Ventures will be publishing several new reports and blogs covering a range of additional topics including M&A, VC deals, book reviews, a directory of cybersecurity masters degree programs, events, women in cyber, CISO resources, and much more. We are working on our first editorial calendar which will publish sometime during Q1 2017.

To all of our followers and clients, we appreciate your support and wish you and your families a healthy, happy holiday season and New Year!

Steve Morgan is Founder and Editor-In-Chief at Cybersecurity Ventures

Stayed tuned for our Q1 2017 newsletter, coming in late March 2017.

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